January 7 2010 - The Greenest Name Comes to Beaulieu Residential …
Beaulieu Introduces Nexterra Modular Tile
Beaulieu Commercial was a pioneer in the move to green products and manufacturing practices when it launched Nexterra modular carpet tile backing. Nexterra is made with 85% post-consumer content, making it one of the lightest weight and most durable carpet tiles available. This year, Nexterra has moved to Beaulieu Residential under the Hollytex Commercial Solutions brand. Cityscapes and Hot Circuit collections are designed for dealers to take advantage of main street commercial business opportunities and will be on display at Surfaces this year.
About Bliss by Beaulieu …
The 11,500 sq. ft. of Booth 4706 will once again be the showcase for the industry’s largest carpet-only specialist at the industry’s largest signature trade event, Surfaces. Beaulieu has exhibited at Surfaces since 1990 and is the show’s largest exhibitor. In 2008, Beaulieu launched its new flagship brand, Bliss, positioned as the only carpet brand made by and for women. In 2009, the Bliss line expanded with sexy new pattern collections such as Bliss Flirtation. In 2010, Bliss introduces Bliss SoftSense, Bliss STAINMASTER with Magic Fresh, and other collections.
Founded in 1978, Beaulieu of America employs over 6000 in more than 30 facilities. Annual sales are over $1 Billion. Its brands include Bliss by Beaulieu, Coronet, Beaulieu and Hollytex Commercial Solutions. The company is based in Dalton, GA.
For more information, contact:
Patricia Flavin
Senior VP of Marketing
Beaulieu of America
800-227-7211
patricia.flavin@beaulieugroup.com